Enjoy the Tango and culture of Buenos Aires.

In the heartbeat of Buenos Aires, tango is born — a whisper, a glance, a pause.

A language without words that speaks of desire, memory, and connection.

Welcome to the world of tango — a sensorial journey where every step is poetry, every embrace is truth, and every note reveals the soul of Argentina.

In Buenos Aires, every corner tells a story — of art, of passion, of timeless elegance.
For the Wella family, this journey was more than an incentive — it was a celebration of creativity, connection, and shared inspiration.

Here, between the charm of old cafés and the pulse of tango, unforgettable memories took shape.
Welcome to Buenos Aires — where beauty meets soul, and every moment shines with emotion.

What a week!
We closed IMEX at Body and Soul International stand with 36 focused meetings for Argentina and Passion for Events DMC, not even counting the constant buzz at our stand, the impromptu conversations in the aisles, and the wonderful dinners and get-togethers that kept the energy flowing long after show hours.

And yet, IMEX is about more than numbers. At a time when the world isn’t always showing its best self—conflicts, divisions, uncertainty—our global travel community reminds us of a different truth: that our world is beautiful, inclusive, and peaceful.

At IMEX America 2025, we are ready to showcase everything our destinations have to offer: from the power of glaciers and the grandeur of waterfalls to the charm of our traditions and the vibrant energy of Buenos Aires.

Our services also encompass a wide range of bespoke experiences, you imagine, we bring to life. Every detail is designed with care to transform moments into unforgettable stories.

With Passion for Events Argentina, every destination becomes a unique experience, tailored to your corporate events.

📍 Join us at Stand E2416 with Araceli Di Meglio.

🔗 Come discover why Argentina is the next must-visit destination for your events!

Passion Around the World: Sales Calls with Heart and Purpose
At Passion for Events, sales calls aren’t just meetings on a calendar — they’re journeys of connection, curiosity, and culture.
Over the past weeks, we’ve packed our bags with brochures and returned with stories — from the cobbled charm of Lisbon, the vibrant rhythm of Madrid and Barcelona, to the futuristic elegance of Singapore and the electrifying pulse of Hong Kong. Why do we travel to meet our clients?
Because stepping into their arena means more than a handshake. It’s about listening between the lines, understanding real needs, and opening doors to true collaboration. It’s saying: We see you, we’re here for you, and we speak your language—even if it’s dance, design, or dinner.
And what a joy it is to see how Argentina continues to surprise and surpass expectations.

When Passion Shapes Every Step: A 150-Guest Journey Across Argentina.
Buenos Aires & El Calafate | UK · South Africa · USA
Bringing together 150 guests from three continents is no small feat, but when the destination is Argentina and the goal is to create lasting memories, the only way forward is with passion.
This journey took our international guests from the vibrant streets of Buenos Aires, filled with tango, culture, and color — to the breathtaking stillness of El Calafate, where glaciers meet the sky and time seems to pause.

Closing a fantastic week at IMEX Frankfurt!
A huge thank you to everyone who said yes to Argentina🇦🇷.
Every meeting, every smile, every shared idea; it all meant so much.
We wrapped up with 44 💪🏻meetings and just two no-shows, a sign that face-to-face time still matters. It’s how we connect, build trust, and open doors to unforgettable events.
Big thanks to Body and Soul International for being our amazing home at the show, and to IMEX for creating the space where meaningful conversations begin.
We leave IMEX full of energy, with:

• The same passion that drives us every day 🫶

• The same commitment to creating unique experiences ⚡️

• And so many exciting opportunities ahead 🌿

Let’s keep the conversation going. The best is still to come!

One of the most powerful parts of incentive travel is watching people connect, not just with each other but also with the culture that welcomes them. On a recent ranch day with 150 international guests, 40 of them followed a halal diet. And we knew that for them to really feel the experience, they couldn’t just observe the famous Argentine BBQ… they had to taste it.So we made it happen. 💫✨ We partnered with a local halal butcher, carefully selected the meats, and arranged for everything to be delivered and prepared with the same passion and care that makes an asado special here. 🥂🍽️